BEETONLAB

Chris Beeton

Digital UI, Brand and Marketing Design | Email HTML Development

Background and skills summary

Profile

• More than 17 years of combine experience in Digital, UI, Product and CRM Design with a diverse industry background that includes: Retail, Beauty, Financial Services, Wholesale, Travel & Leisure, Information Technology & Services.

• Proficiency in diverse design software, including: Photoshop, IIlustrator, InDesign, Dreamweaver, Sketch, Figma, E-mail marketing platforms and CMS.

• Solid HTML/CSS coding experience for Web and Email/CRM development.

• Proven experience in visual and UI design for online stores and mobile responsive websites, focusing in user experience and accessibility standards.

• Sharp awareness of corporate and branding guidelines to maintain visual consistency and standards across all digital channels and platforms.

Linkedin Page

Skills

HTML5
100%
CSS
100%
DREAMWEAVER
100%
PHOTOSHOP
100%
ILLUSTRATOR
90%
SKETCH
90%
FIGMA
75%

BRANDS

Clients, employeers and companies I have showcased my design and development work to

Projects

Projects I worked on

Curriculum Vitae

Below are some responsibilities and projects specific to work for clients and previous employeers

WORK

CRM Designer / HTML Developer - Contract

Deliveroo

Worked as part of the Experience team with researchers, product and content designers and crossfunctionally serviced other teams across Deliveroo, including: CRM, marketing, brand, creative studio, restaurant marketing / operations, riders and Deliveroo for business.


Visual Design:
• Created wireframes and mock-ups for in vision and concepting projects for different areas that range from bespoke marketing campaigns, product user journeys, experiments and final production builds.
• Managed the CRM design and development workload, organising, prioritising and streamlining the process to accomodate high volume of briefs and initiatives.


Design Systems:
• Contributed to the evolution of the current CRM email design system, establishing guidelines and creating new components, as well as advicing for consistent use throughout the organisation.


Bespoke HTML and CSS:
• Created campaign and communications specific HTML/CSS code. Compatible with a wide range of email clients.
• Developed code for current and new template modules based in the design system updates.
• Maintained a library of assets and HTML templates for all different communications, including development for international markets including Arabic and Cantonesse.


September 2018 - Present

Digital Designer, EMEIA

Crabtree & Evelyn

• Developing the visual strategy and online guidelines for campaigns, competitions and promotions and their application through different EMEA markets and channels including desktop, mobile, social media, blogs and affiliates programs.

• Building, HTML/CSS coding and liaising with Digital Marketing agencies for production, A/B testing, database segmentation, sign off and deployment.

• Producing, updating and testing the UK, Germany and France CRM e-mails, including Welcome/registration series, abandoned basket, product review and back in stock.


Detailed CV in PDF format available upon request.

March 2013 - December 2018

EDUCATION

FASHION PHOTOGRAPHY

University of the Arts London / Central Saint Martins 2013

Explored critical approaches to photographic imagery and learned the technical skills of photography, whilst exploring images from haute couture to street style, from advertising campaigns to designer look-books.


Graduation May 2013

Bachelor of Arts in Graphic Design

Universidad de Monterrey

Learned the Development of visual communication strategies over various broadcasting channels. Additionally, to have control over the whole graphic composition process applied to print or digital mass media, using solid theoretical, practical, and research foundations through design methodology in order to put their creativity at the service of the community to facilitate, contribute to, innovate, and influence the comprehensive communication processes of brands, individuals, and organizations.

August 1997 - December 2002

Available for contract or permanent opportunities

Projects

Projects I worked on

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Testimonials

Recommendations about me and my work

Get in touch

Let's discuss how can I add value to your business

Chris Beeton

London,GB W92BA
christian@beetonlab.com